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Our company was founded in 1989, and has its headquarters in the historic city of Aalst in Belgium. Our activities cover many aspects of consumer electronics wholesale and retail. Over the decades, the company has grown to employ around 40 people based in 6 locations. We have been proud to work with a variety of partners around the world, including household names such as Tesco, Marks & Spencer, Carrefour and Auchan.


Please click below to find out more about the different elements of our business.

ElectroStock Logo

Warehouse-style retailer of consumer electronics and home appliances

Hong Kong-based product concept, design and sourcing specialist

Alosta Associates Logo 1

Belgian kitchen appliance manufacturer since 1902, specialising in washing machines, dishwashers and tumble dryers

Falda logo

A wide range of freestanding and built-in kitchen appliances from refrigerators to ovens

New LIMIT logo

TV installation and aftercare accessories

Grausch Logo Selmus Star Black Brand Banner




Selmus BVBA, Pierre Corneliskaai 17, B-9300 Aalst, Belgium. Tel: +32 (0)53 76 73 40